Me
Half idea-monger, half word-wrangler, half arithmetic-dodger. That’s me.
“Advertising is born to be forgotten,” a righteous man once said. I’d go further. If advertising doesn’t move, entertain or surprise, it’s stillborn from day one.
Harsh words? Maybe. But, as the great sports commentator, Ted Lowe, emotionally put it at the end of his last night on the job: “Welcome. To my world. Of snooker.”
My story
My story is not necessarily an interesting one. But, if you insist, here it is.
I was born the child of dirt-poor parents in the frozen steppe of mid-20th century Uzbekistan. My mother, a seamstress, bore nine children and loved us all. My father, a wheelwright, was boiled alive in a vat of poached anchovies. I mourned him 6 weeks, then tenderly kissed my mama goodbye and left to seek my fortune.
At first, I stowed away on a whaling ship. But they had little need for a copywriter on board. Then it was that Chemistry took me under their wing. They taught me much of what I know today, and plenty I’ve likely forgotten. I later joined McCann Erickson Dublin, where I studied under the legendary admonger, Shay Madden. I then joined Rothco, where I worked again with the legendary admonger Shay Madden and with other legendary mongers of ads. I worked for Rothco for many years, until it was acquired by strange forces from a distant planet and changed its name several times, for which I bear it no ill will.
I come to you today proffering a potent brew of creative fire, conceptual clarity and skullcrushing ideational cut-through.
Drink of it, friends, if you dare.
