We Love EVs
Client BASF
Role Concept, creative direction, writing
Have you even heard of BASF? Unless you’re 45 or older, you probably haven’t. That’s because most of what they make is highly technical and completely invisible to the average consumer. So our challenge was to find an interesting, human-centred way to talk about the things BASF do around electric vehicle batteries.
The campaign website
The irrepressible Audrey and Steve
Hernan's poignant story
How Lao Qian and Xiao Qian reconnected
BASF's own EV lovers
Additional creative credits
Torlogh O’Boyle (concept & art direction)
Dave Kelly (concept)
Meabh McElduff (writing)