Spread The Goodness
Client Dairygold (Kerry Foods)
Role Creative direction
Dairygold’s “Spread the Goodness” platform was designed to work functionally and emotionally. While there is a serious message to deliver (Dairygold is made from all-natural ingredients), a sense of fun is crucial. Frances and Orla nailed that with a lovely script inspired by Tom Cruise’s giddy floor slide in Top Gun: Maverick… wait, I mean Risky Business.
Creative credits
Frances O’Rourke (concept & writing)
Orla Byrne (concept & art direction)