Agrinewal
Client Devenish
Role Creative direction, brand creation, writing
Agricultural nutrition specialists, Devenish, created something remarkable: a groundbreaking sustainable farming solution. But the nature of breaking new ground is that, inevitably, it’s hard to communicate what you’ve done. So they came to us. I came up with the name ‘Agrinewal’ and, together with art director Shane O’Riordan, we created an entirely new brand for an entirely new thing.
Additional creative credits
Shane O’Riordan (brand look/feel, art direction)
Ger Sexton (art direction)