Delve Deeper
Client Behaviour & Attitudes
Role Concept, writing
Dublin-based research agency, Behaviour & Attitudes, pride themselves on looking a bit more deeply into brands and markets than their competitors. So we created a likeably nerdish persona for them, revealing their super-analytic approach to everything from everyday sayings and phrases to song lyrics.
Additional creative credits
Shay Madden (art direction)
Ciara Rapple (art direction)