Network Noel
How do you make a deeply disinterested public pay attention to the bus network? You create a spokesman from a yellow football and you make his face out of the bus company’s logo turned upside down. See? It’s obvious when it’s explained.
Client Dublin Bus
Role Concept, writing
TV ads
Radio ads
Follow-up campaign
The first Network Noel campaign sprouted many tendrils, like Noel himself. As well as the three TV commercials, there were five radio ads and a great deal of online content. The second campaign lived purely in the digital realm but, again, spawned lots and lots of content. It was all about Dublin Bus’s free WiFi and featured Noel exploring various aspects of the Internet. Here’s one example…
Additional creative credits
Paddy Thunder (concept & art direction)
Mark Doherty (as Network Noel)